The Group strives to discover new value and crystallize it into value for society. As a business producer that pursues lifestyle quality for the times, we create technology at its highest fidelity compatible with the public good, and work to realize the growth potential of all those who create value.

Our business associates are partners who grow with us. We practice creative management that fosters mutual growth by seeking the best partners while also continuing on our side to satisfy the conditions necessary to be chosen, and maintaining equal relationships based on market rationality. We seek out the best resources in the region, take on the challenge of developing businesses, create expectations among consumers, and manage the company to meet those expectations.

The pursuit of excellence in all we do. Every member of the organization remains unified in achieving these goals that provide the foundation for our company's success.